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Digital Marketing

Why Email Marketing Is Important

Why Email Marketing Is Important

Many businesses now understand the importance of an email marketing campaign and how it effectively raises brand awareness. You can start with understanding the anatomy of an email if you want, but most are beginning to look for firms offering reliable email marketing services.

#1 Nurture Better Leads

When a customer visits your website, it’s because they already have an interest in the product or service you offer
Regardless of what led them to your site, your goal as a small business owner is to keep them from clicking away. To accomplish this, you can encourage new customers to join your mailing list by offering a special discount. Many use email testing tools to ensure success in this campaign.

You’ve probably encountered this strategy for yourself when a visit to a new website triggers a pop-up window that allows you to input your email address.

Because the customer has already shown interest in your product, they’re more likely to sign up for a mailing list that promises a discount in return. Even if they don’t use the discount right away, they now have an incentive to visit your site in the future.

#2 Personalize Your Marketing

Once customers have joined your mailing list, you can further build your relationship with them by personalizing their emails. With email marketing strategies, you can segment your customers and target audience into categories based on factors such as:

  • Past purchases

  • Shopping preferences

  • Geographic location

  • Whether they’re a repeat customer or a first-time shopper

#3 Increase Your Sales

Our mobile device allows us instant access to our emails no matter where we are. The convenience of mobile technology explains why 99% of consumers check their email every day. That means when you send a marketing email, you’re sending information about new products, services, and sales directly into your customer’s pocket.

Even if they weren’t thinking about buying a new cookware set, you’ve placed the idea into the palm of their hands, with a shiny product image and a discounted rate.

Now that they think about it, their skillet is pretty scratched.

#4 Save Money

While the goal of any marketing strategy is to help drive customers to your business, costly marketing strategies can prevent you from turning a profit. Direct mail marketing, for instance, requires you to pay for printing, specialty papers, colored inks, and postage. And if you’re mailing hundreds of flyers, these costs can quickly add up.

With email marketing, you can connect with your customers, notify them of new products, and offer special promotions without the added expenses that come with direct mail. Plus, if you need to change or update any specific information, all you have to do is send a new email.

#5 Save Time

As a small business owner, time is a luxury not often afforded. Between operating your store, connecting with clients, and balancing your accounts, the last thing you have time for is curating emails to customers. Through automation software and email marketers, you can create email campaigns that run autonomously.

#6 Improve Your Business Visibility

Email marketing strategies can also increase your business’ online visibility by boosting your search engine optimization (SEO). SEO refers to how your website ranks in a customer’s search engine results. The higher your rank, the more likely a user is to click on your website to find what they’re searching for.

How can email marketing improve your SEO?

We’re glad you asked. One of the most influential factors driving SEO is direct website traffic. This refers to users who visit your website without a referral from another website. An effective marketing email that promotes your business’ exciting new products or exclusive sale prices will call on customers to click an embedded link to be taken directly to your site.

#7 Develop Your Brand Voice

In addition to personalizing your emails to better suit your customers, you can also personalize your emails to develop your brand. Decide how you want your email to look, sound, and feel. Since email is your way of communicating with your customers on a regular basis, you want the tone and voice to be a reflection of your business.

#8 Build Trust with Your Customers

Feedback surveys can do more than reflect your brand. They can also help your customer feel valued. You’ve probably heard the phrase, “The customer is always right.” And while we don’t want to give anyone too much of an ego boost, it’s not entirely without merit.

#9 Stay Present

To maintain a regular presence in your customer’s lives (and their inboxes), choose an email marketing strategy.

Even if your email is simply to say hello, or give thanks for continued support, frequent communication through this platform can foster stronger relationships between you and your customers. Not only can this help ensure repeat business, but it can also help define your company as a genuine brand that values their clients.

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