How Does Local SEO Work?
When someone does a search, Google scans through its index to provide the best results for that person’s query. What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results. In fact, local SEO has a set of unique ranking signals
What is local SEO and how to improve your local ranking
local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information.
So if a business doesn’t rank in local search results, it could be missing out on valuable traffic and customers. In other words, local SEO could be the key to staying relevant and growing your business.
Local SEO Can Increase Website Traffic From Users in the Area
One of the biggest benefits of using local SEO includes boosting traffic to your website and specific webpages. Local website traffic can optimize your website’s visibility, directly boost your sales and make your brand name more recognizable to a local audience. This is especially useful for small, local businesses that are looking to promote their business from within a small geographic area.
Local Keywords Rank Higher in Google
It goes without saying that consumers are more likely to search for information or services offered in their specific geographical area. This means keywords that help a business rank locally are often more beneficial than those that help businesses rank nationally.