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Display advertising refers to the practice of placing advertisements on websites or other digital platforms, typically in the form of banners, images, videos, or other graphic content. These ads can appear in various locations on a webpage, including above or below the content, in the sidebar, or in between paragraphs.
Display advertising can be purchased through a variety of channels, including direct placement on websites, programmatic advertising platforms, and social media advertising networks. The cost of display advertising can vary depending on factors such as the size and placement of the ad, the targeting parameters, and the bidding strategy used to acquire ad space.
Developing a campaign that effectively engages your target audience requires basic knowledge of the various ad types at your disposal. Here are some options you should test out when determining what may work best for your next ad campaign.
These ads are simply an image based ad that links to a desired landing page. Typically placed in a designated position, sometimes at the very top of a webpage to draw immediate attention from visitors.
These ads typically include video, audio, and other interactive elements to involve the audience in a high quality experience and ultimately encourage engagement
These ads can be text, image or video based and take up the entire screen. Most commonly used in mobile applications to increase impression rates and ultimately conversions.
Using video ads on channels such as Youtube, Facebook and Instagram you can reach and engage your audience in a more intimate and meaningful way.
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Targeting, one of the key factors to generating results with a display advertising campaign, includes proper selection of your audience and the tactics employed to reach them.
Targets users based on their physical location using a radius, zip, county, DMA, state etc.
Targets users based on their age, gender, household income (HHI), career, ethnicity, etc.
Targets consumers based on their historical search, click and online browsing behaviors.
Targets users who have visited the advertisers website to build promote awareness, interest, and nurture a visitor towards a conversion.
Limits the number of times an ad is delivered to a user and designates ad delivery to the time of day when consumers are most likely to buy.
A virtual perimeter encompassing a real-world geographic area, such as a radius or a custom drawn fence. Targets and reports on users who enter the location with a mobile device.
Target users based on historically searched keywords.
Targets users across various owned devices.
Targets consumers based on the sites they visit and the type of content they consume online.
