How to get leads through my website?

Most of the business owners thinks that their website not generating leads. They blame web designing companies or outsourcing company. But real fact is, every website owner should know that designing a website is not enough to get leads and sales. I will illustrate like this, Mr. John purchased iPhone,  But he doesn’t know how to use it, then the purpose of phone is useless. He needs to charge it everyday, in order to make it useful for his needs.

Same way, A website is an essential business tool and every business uses its site differently. Some use it to generate instant revenue through eCommerce sales while others use it to generate leads, phone calls or physical location visits. There is one thing that every business wants to accomplish with its website: leveraging it to create more growth.

There are several ways to increase your leads, sales and revenue without investing in a complete redesign and rebuild. Here are 10 hacks that you should consider trying — while simple, they can potentially help your business grow significantly.

  • Email Marketing: Traffic might come from users who click through to your website from one of your emails.
  • Social Media: Traffic might come from users who engage in a campaign through one of your social media profiles.
  • Live Chat: Traffic might come in the form of users who reach out to your customer service team through a live chat window on your website.
  • Blog Posts: Traffic might come from your highest-performing blog posts.
  • Deliver your message with an explained video: Using an explainer video on your website or landing page to describe your product or service can really help your conversion number shoot through the roof. A successful explainer video will captivate, entertain and educate the viewer — if you are going to go this route make sure you have a quality video made. If it is poorly produced you are going to push your visitors away. Make sure the quality is a direct reflection of your brand.
  • The Calls-to-Action: Calls to Action features are very attractive in gaining attention of users. It will simple and creative.

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How to remove yelp.com Negative reviews?

Yelp.com is a website run by Yelp from its headquarters in San Francisco, US. The main objective of the site and the App is to provide public reviews for different kinds of services and products. Anyone can write, edit and update a comment here. Since these reviews are open-to-read, anyone can access the site and go through the mixed reviews.

Yelp Reviews

In the digital world today, anyone and everyone can review your business and leave a comment online. Yelp.com and the Yelp App is a forum where people come and share their experiences upfront. Hence businesses can expect a mix of positive, negative and neutral comments here. While positive reactions and feedback from customers are motivating factors behind a successful business, there should be some amount of negative reactions and criticism too. It is natural for a business to seek to remove Yelp reviews that sound downbeat and fake, but businesses need to take this decision with prudence and after much afterthought. Even though criticism can hit below the belt, it is important to have such reviews too in order to keep improving. No business entity is perfect – hence a page full or praises and positive remarks can seem doubtful for a new customer wanting to know more about your business and offerings; vis-à-vis a page that is a mixed bag with some good and enthusiastic comments and some not-so-cool reviews. Customers tend to trust such pages more because they seem real and authentic.

At the same time, an overload of pessimistic and downbeat comments is surely going to be harmful to your online business, especially on a platform like Yelp that is meant for the free exchange of feedback and reviews. This is where the business needs to get down to a few basic detailing and take a call to keep such comments, edit them or go in for yelp review removal.

Bad reviews on Yelp

These are reviews that are seriously going to harm your business’s online reputation, brand equity and finally the sales. It is estimated that almost 145 million visitors visit yelp – website and App – every month and there are about 148 million reviews (total) on the site. Research also proves that almost 80% of these visitors come to the site because they are potential online buyers. Bad reviews can take them away from your brand. And over a period, such pessimistic reviews can also impact the search results of your brand. Invariably, at the end of the day, it is your business that is going to be punished badly for such negative and false reviews. Hence bad reviews need to be monitored thoroughly and the exercise of negative Yelp review removal needs to be done as and when it seems right and deem fit.

Fake and downbeat reviews are the result of –

  1. An unsatisfied customer who didn’t have a very pleasing shopping experience.
  2. A mistake that happened by chance and unintentionally.
  3. Mismatch in customer expectation vis-à-vis product and service attributes.
  4. Genuine feedback from customers who wish good for your business.

The first thing that businesses need to understand, and control is their immediate reactions to such fake and negative comments. These are a few things your online business should certainly not do when faced with such pessimism –

  • Abstain from fighting back with the customer. At the end of the day, if your business is customer-centric you cannot afford to sound rude and impolite. This way you may distance the other customers who are watching the conversation online.
  • Never get into paid reviews. This can set a wrong precedent and cause permanent damage to your brand if customers get to know of it.
  • Don’t react by spamming the page with good and bright reviews. Too much of goody-goody comments can make other customers suspicious and eventually harm your business.

Also Read –

How To Remove Reviews From Facebook
How To Remove Bad Google Reviews

Fake and negative Yelp review removal

Yelp has strict content guidelines for bad or false Yelp reviews. Any remark on the business directory page that is close to the below-mentioned rules and regulations can be removed or requested for removal.

  1. Reviews from people who are not customers, or the review are not highlighting a customer-centric viewpoint. Unhappy ex-employees, people with personal differences with your staff or the management, and competitors often tend to leave false or misconstrued remarks and these need to be flagged off.
  2. Reviews that have been unknowingly posted by customers on an incorrect business page.
  3. Reviews copied from elsewhere.
  4. When the remark does not have a personal experience attached to it.
  5. When a review is added onto the top of an existing review with the purpose of starting a heated discussion.
  6. Reviews that discuss the policies of the business rather than personal customer experience.
  7. Reviews that name or mention the address of staff members or employees of the business.
  8. Reviews that appear to be threats or are filled with hatred or are communal in tone and language.
  9. Reviews that are filled with lewd and vulgar language.

Steps to remove Yelp reviews: –

  1. The first and the most essential step in the process is to claim and take the onus of the Yelp page and your business profile. How to do so? Update all relevant business-related information; upload impressive and appealing images of your business and products/services. Doing so will help clear the ambiguity in the minds of potential customers who read all reviews pertaining to your business. It will also help you in responding back to the writer as well as report the comment to Yelp’s review team.
  2. The next best thing to do is to reply to the reviewer. In fact, experts suggest this method as one of the best ways to handle a negative remark. This way not only are you trying to address the reviewer’s issue upfront, but you are also leaving an optimistic impression on others who are reading the review.
  3. The next step in the process of yelp review removal is to report reviews that conflict with Yelp’s mentioned guidelines. In order to do so, here are the steps:
    a. Notice the three dots beside the remark. These are meant for ‘report view’. Click on these dots and choose the reason for request of removal.
    b. Wait to hear from the review team. Yelp moderators will assess the comment thoroughly before deciding to keep it or remove it.
    c. The decision will be informed to you as soon as the way forward is decided. Meanwhile, you can keep a check on the status by taking your mouse over the flag icon.
    d. Often, yelp decides against removing a negative comment but hide the same.

The point to be noted here is that not many times, a seemingly bad review may not get removed by Yelp. In such cases, you can decide to take the legal route but should be done if the comments or remarks have the potential to hit your business badly or defame your brand. Going to the court is not only expensive; you need to have the evidence to prove the adverse effect of the review in court. This will also result in getting unwanted attention to your online business. However, if the court decides in your favor, you need to update the Yelp support team to remove yelp review.

Additionally, you can opt for online reputation management services to maintain your business reputation.

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best-web-development-companies

Cloud Timon became one of the best web development companies in Hyderabad. India. We are maintaining world wide standards in order to provide best web development services, Web designing services and Digital Marketing services. We Cloud Timon is one of The Best Web Development Company with more that 7+ years in Web Application Development and has provided services to more than 500+ websites in these experience.

We can Design & Develop any kind of website including following businesses:

  1. eCommerce Websites (B2B & B2C)
  2. Online Examination Portals
  3. Online Bus Tickets or Online Tour Packages Websites
  4. Online Matrimonial Websites or Dating websites
  5. Online Hotel Reservation Websites or Spa or Resort Websites
  6. Online Deals/Coupons Websites/Reviews Websites
  7. Online Classifieds Websites or Directories or Yellow Pages Website.
  8. Online Restaurant Websites or Food ordering Systems.

and any kind of business need you are looking for…

For more details, please call us @ 8125771969

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Why meta tags are important?

Meta Tags – How Google Meta Tags Impact SEO

why meta tags are important Why meta tags are important? anatomy of search engine resultWhat Are Meta Tags?

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.

The only difference between tags you can see (on a blogpost, say) and tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page.

why meta tags are important Why meta tags are important? Untitled5

Do Meta Tags Help SEO?

Yes, they do, but not all of them and not all of the time. One of the goals of this page is to explain which meta tags help you to get the word out and which have become passé. (See Know Your Meta Tags below).

If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select “View Page Source.”

A new tab will open in Chrome (in Firefox, it’ll be a pop-up window). The part at the top, or “head” of the page, is where the meta tags could be.

what are meta tags why meta tags are important Why meta tags are important? meta tags

The meta tags will look something like this:

Know Your Meta Tags

There are four major types of meta tags worth knowing about and we’ll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).

The four types we’ll discuss here are:

  • Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
  • Title Tag – This is the text you’ll see at the top of your browser. Search engines view this text as the “title” of your page.
  • Meta Description Attribute – A brief description of the page.
  • Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.

Meta Keywords Attribute

Meta Keywords are an example of a meta tag that doesn’t make much sense to use these days. Years ago, the meta keyword tags may have been beneficial, but not anymore.

Remember back in kindergarten and when your teacher gave you a stern look and said “if you can’t stop using those crayons while I’m talking, I’m going to take them away from you,” and you didn’t listen and, to your shock, they were indeed taken away? That’s sort of what Google did with meta keywords.

Years ago, marketers eager for page views would insert keywords totally unrelated to their pages into their code in an attempt to pirate traffic from the more popular pages, those that actually were about Lindsay Lohan, or whoever was then trending. This was known as “keyword stuffing.” Google eventually got wise to this and decided in the end to devalue the tool. These days Google doesn’t use meta keywords in its ranking algorithm at all, because they’re too easy to abuse.

Title Tag

Title tags, on the other hand, are the most important of all of the meta tags discussed here. These tags have a real impact on search rankings and, perhaps just as importantly, are the only one of the tags we’ll discuss here that are visible to the average user. You’ll find them at the top of your browser (for organic search pages or for PPC landing pages):

Meta Title Tag why meta tags are important Why meta tags are important? meta title tag

This is particularly useful if you want to give the page one primary title for the user but want to clarify or simplify that information for SEO purposes and for the user who’s shuffling multiple tabs on their desktop.

Meta Description Attribute   

This is a quite useful meta tag as, very simply, it explains to search engines and (sometimes) searchers themselves what your page is about. Let’s say you were googling the phrase “meta keywords” for example. You might encounter the following results:

meta description tag why meta tags are important Why meta tags are important? meta description tag

It’s important to note that the description tag won’t always show up in the results for a Google search (Google frequently picks a snippet of text from the page itself) but it’s useful in other ways. Google has also stated that keywords in meta descriptions won’t affect your rankings. However, a compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for.

Google’s reasons are somewhat mysterious, but their actions speak loudly: meta keywords don’t much matter anymore, but meta descriptions most certainly do.

Meta Robots Attribute

With this attribute, you’re telling the search engines what to do with your pages:

  • index/noindex – This tells the engines whether to show your page in search results or not.
  • follow/nofollow – This tells the engines what to do with links on your pages: whether they should trust and “follow” your links to the next page or not.

So What’s Next?

We’ve talked about the ways in which meta tags can have a very real impact on search engine marketing. From all of the above, we can extrapolate that:

  • The Title Tag alone can impact your search engine rankings.
  • Descriptive tags may encourage users to visit your site.
  • The meta description may serve as “organic ad text.”

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How to force traffic from HTTP to HTTPS?

Security with SSL certificate nowadays is a very important factor for trust. Whereas Google announced HTTPS as a ranking signal and primarily indexing https:// sites over HTTP link/pages. Let’s get into How to do 301 redirect http to https htaccess cPanel? So you make your website SSL secured.  Also YOu can find video guide to easily redirect to https in htaccess The below code when added to an .htaccess file will automatically redirect any traffic destined for http: to https:

Redirecting HTTP to HTTPS with WWW

Following code, you need to add in your .htaccess files to redirect page HTTP to HTTPS redirect htaccess code with www

Code to HTTP to HTTPS  redirect htaccess with www

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\. [NC]
RewriteRule ^ https://www.%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

RewriteCond %{HTTP:X-Forwarded-Proto} !https
RewriteCond %{HTTPS} off
RewriteRule ^ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

How 301 differ from 302

  • 301 = if you want the permanent redirection
  • 302 = if you want the temporary redirection

 If there is already an existing .htaccess file:

  1. Don’t make a duplicate copy of RewriteEngine
  2. Lines beginning from RewriteCond and RewriteRule should immediately follow the already-existing RewriteEngine On.

 If you want to keep your website secure then you should use these codes to convert HTTP to HTTPS.

With an HTTPS connection, all communications are securely encrypted. If somebody tries to break the connection they would not be able to decrypt any of the data which passes between you and the website. So its always better to htaccess redirect HTTP to HTTPS.

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Why You Need Search Engine Optimization for your website?

1.  SEO Builds Your Brand

Branding is often complex, costly and chaotic. You throw many things at consumers, hoping enough will stick in their minds and be recalled when it’s time for a purchase. SEO can help accelerate your branding campaign and make you memorable.

When more people visit your site, get familiar with your business, and order from you, then you have more people likely to come back again and tell their friends about you. SEO is an effective way to get this ball rolling, by ranking your website high and attracting a flood of Web traffic.

It can then turn this initial impression into lasting recall through presenting the most relevant and useful information that a visitor is seeking through search engines, thereby earning ‘mind share’ and securing a lasting place in their heart.

2.  SEO Impacts The Research/Buying Cycle

SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.

Assuming that everybody has heard about your brand or thinks that you’re the best place to buy can be a very costly mistake. People are constantly researching good deals, and are using the social-driven Web for comparison shopping. And price conscious shopping behavior is more common in tough financial times, when consumers spend their money more cautiously.

SEO plays an important role in this research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It’s about being where your customers are, and directing them towards solutions you offer them.

3.  SEO Can Multiply Your Impact

How much did it cost to print your visiting cards? Or your marketing brochures? I’ll bet it wasn’t much compared to how much you invested in your website.

Did you carefully proof-read those cards, brochures or flyers before sending them off to the printing agency (or get someone else to review it for you)? I’ll bet you did.

But you didn’t have a search specialist “proof read” your expensive, infinitely more powerful marketing tool – your website – before you launched it!

Would you design and order all those visiting cards and brochures at considerable expense, and then just lock them up in a shelf? Of course not.

By ignoring SEO, that’s exactly what you’re doing with your fancy new website. A website that could have been viewed by thousands of your best prospects and ideal clients. A website that you’re now leaving to the whim and fancy of Google to rank at its will.

Just because you own top of the line printing equipment, would you print your business cards yourself? No, I’m sure you don’t. You probably order them from a professional company with long experience with printing.

SEO is your digital calling card. It can multiply your impact massively by getting your website in front of targeted eyeballs. There’s good reason to have it handled by professionals who know their job.

They will ensure that your website appeals to the right audience, and gets viewed by a wide segment of it, so that your digital visiting card best performs the critical task your business assigned to it – getting qualified leads and converting them into cash-spending customers.

4.  SEO Will Help People Find Your Website

Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.

But unless people can find it, your website is good for nothing. SEO plays an invaluable role here.

No longer is SEO just about ranking a site in search results, getting more clicks and views, or keeping ‘bounce rates’ optimal. That’s a dangerous misconception. Modern, effective SEO should be rooted in the company’s goals and strategies, and swivels on the psychology of individuals in the target market and segment.

SEO gets your business found, noticed, and loved.

5.  SEO Goes To The Heart Of Your Business

Great SEO demands more than just coding skills and a search-friendly CMS. It’s no longer something a tech-savvy cousin or well-meaning friend can fix up for you over a weekend, for a couple of beers. Professional SEO is serious business.

SEO is like a heart surgery. If organic search is responsible for more than half of your website’s traffic, SEO lies at the heart of your business. Without a good heart surgeon you could die.

Without a specialist handling your SEO, your business could die. Just as you’d hunt for the best heart surgeon to operate on you, you should seek out the best SEO consultant or strategist, rather than trying to do it yourself!

Whoever is responsible for buying SEO at your company must know that it involves marketing and communication, an understanding of business and economics, strategic thought, and the ability to think outside the box, all the while keeping their focus on the business’ overall goals and targets. The individual overseeing your SEO campaigns will become your “extended marketing manager”, financial advisor and more.

Not everyone can do this. And finding a competent person is hard. To casually hand over this challenging task to an in-house Web developer or designer can be unwise. Even though many Web developers and designers are learning more about SEO, it can be a critical mistake to make SEO a “second priority” and install it by ticking boxes on a checklist someone handed you at a seminar!

Sure, you may look on it as a way to cut costs. But this not only “saves you money”,  it also dramatically lowers your profit potential! This is very common, and I see it often in my practice.

Clients view SEO as “shelf-ware” and a “push-button install” that anyone who knows a bit of Web design and HTML coding can fix for them. That’s like using string and duct-tape to fix your car, or your house, when it needs repairs. You’ll risk your safety by doing that. And taking a similar approach to SEO, you’re risking your business (revenue and growth).

6.  SEO Builds Trust & Credibility

SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you’re the best.

Your website’s title and meta description tags can telegraph a powerful statement that strengthens your brand, while helping communicate a marketing message that’s in line with your strategic business goals.

Then prospects will believe that you’re the best.

These days, everybody “Googles it”. If you’re there, right on top of the SERPs, it goes a long way in boosting your credibility. If you’re right where your customers are, at the right moment, with the right solution, you’ll win big.

But being there is only part of the puzzle. You need more. You must get inside the heads of your prospects. Speak their language. Feel their pain. Present them with a solution. Once you do, your credibility with your audience skyrockets.

7.  SEO Is Not A Cost But An Investment

An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.

Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right.

8.  SEO Turns The Spotlight On Your Sales Rockstar

And who would that be? Your website!

Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.

Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.

9.  SEO Is A Crucial Part Of Your Marketing Mix

If you’ve read my other posts here on Search Engine Land, you’ll already know that I’m clear about the importance of SEO for marketing any business. SEO is the master when it comes to pulling in prospects, and can help boost conversions too.

But I also believe that SEO is not the only game in town! SEO alone cannot help you reach your highest marketing potential. Social media, branding and other marketing strategies segue into and complement SEO, the combination strengthening and reinforcing each element to grow your business exponentially… faster.

As a manager or CEO then, your challenge isn’t about picking one over another, but how best to intelligently integrate SEO into your marketing mix to reap rich rewards.

And that’s why this isn’t a ‘battle between marketers’, with specialists in each branch trying to out-sell the other to their clients, but rather an opportunity for collaboration and partnership in leading a business manager or CEO towards the right mix of marketing services – including SEO – that will bring the highest cumulative benefit.

Instead of always “giving customers what they want”, it’s time to face the fact that, often, clients do not know how to select from the diverse options at their disposal.

As professionals, marketers and SEO consultants must not be dismissive or misleading about other specialties than their own, but instead help clients build the right foundation, mix and plan, and then guide them to effectively implement and manage the most cost effective, high-return strategies and tactics that are aligned with their overall business goals.

A part of the responsibility professional marketers share is to steer clients away from danger, or stop them from embracing populist tactics that will actually turn out to be a quagmire in which their business gets stuck, or quicksand into which it gradually sinks without a trace. In my opinion, ‘not telling the full truth’ is just the same as ‘lying’. This approach may not work for every company. Some might even frown at your desire to step outside your scope and field of expertise.

But for small and medium businesses and start ups, by adopting such an advisory/consultative role and offering professional advice, reaching out a helping hand to offer “business development” advice, and showing rock-solid proof to back up your offerings, prices and advice, you can go a long way in building trust. At that point, clients will be willing to follow you, even when you suggest an approach that points in another direction than what they believed would be the right choice.

It bears to always keep in mind that clients are buying a consultant’s expertise only because they don’t have it themselves, and therefore they are (logically) unable to ask for the “perfect offer”.  Selling them whatever they ask for is often not in their best interests. And this is just as true for big brands with internal staff as it is for smaller businesses.

10.  SEO Pricing Is Variable

Pricing SEO services is difficult (even though some argue that it’s really simple, as you can see from the discussion around my earlier post titled, How Much Does SEO Cost?).

There are no universal standards by which you can fix a ‘rate card’ for SEO services. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a wide range in quality. There are seasoned professionals and there are scammers, amateurs and ignorant practitioners.

But as the person in charge of your company’s SEO, you are the most ‘dangerous’ person involved… because the responsibility for your choices rests on your shoulders! Before you pick the cheapest or most expensive proposal, the limited or more comprehensive one, the one from experienced pros versus an SEO-savvy cousin or friend, be sure to read How Much Does SEO Cost? to understand the nuances and nitty gritty details.

As a specialized service, SEO involves teams of people working behind the scenes. Giving them a small budget practically ties their hands, and you cannot expect stellar results from their restrained effort.

If you are not yet convinced about the synergies involved and how these facets interact together, then don’t be afraid to ask for an SEO pre-analysis, even if it means paying a modest fee for it.  That’s a safe investment and worth more if it convinces you about the real value in adopting an SEO strategy.

Misconceptions about SEO abound, and this excellent book called “The Art of SEO” has really great examples. Some popular myths include:

  • SEO goals (“we’ll build you 100 links per month”) matter more than business goals (“we’ll grow your profits by 5%”).
  • SEO exists in a vacuum and doesn’t integrate with other parts of the enterprise.
  • SEO techniques are better implemented on marketing concepts and product titles, regardless of search volumes and popularity.
  • SEO activities can be carried out without need for co-ordination and oversight by a supervisor.
  • Leave SEO to the developers (“Trust them, everything will be ok!”).

11.  SEO Is Never Too Costly!

Nowhere else in marketing is it likely to pay off by being a contrarian as with choosing the right SEO company. In comparing several companies, you’re often tempted to pick the least expensive pitch, while it may actually be a smart choice to pick the most expensive one!

How? SEO is not a cost. It’s an investment. And even if the highest priced SEO company charges you twice as much as the rest, as a marketing manager or decision maker, you should look deeper into why they are so expensive. What makes them so confident as to pitch you with an offer others would toss into the dust-bin without a second thought?

If the more expensive SEO company helps you reach your financial goals and growth targets in half the time at twice the price, is it really ‘expensive’? Let’s say I offer to pay you $4 for every dollar you give me, how much money would you give me today, assuming you’re convinced I won’t take your cash and run away?

That’s where SEO pre-analysis can help. If the study proves that your market is big enough to drive enough volume, the competition is weak enough for you to fight and win, and your experience with SEO consultants and SEO firms over time shows that you are getting a larger amount of targeted traffic from their efforts. If this traffic converts at a high rate into sales and profit, then the impact on your business from this SEO campaign will be responsible for well more than “4 dollars for one” over time.

Is it time, then, to step back and take a harder look at the allocation of your marketing budget? Should you be looking to reap the potential of SEO, and grab the low hanging fruit within your easy reach?

This isn’t an emotional decision. It’s based on logic and hard data. ‘Costly’ SEO is like buying an automobile. Why does a Ferrari cost more than a VW Beetle? There are many good reasons and similar ones apply to SEO.

12.  SEO is the Heart of your Business.

Ok, now that you’ve spent a fortune on your new website (and it looks great!), the last thing you want is to listen to a consultant who asks you to invest even more money to be visible on search engines.

But Google needs help in understanding your business. SEO that’s effectively woven into your site’s DNA can help showcase your business on search engines in the best possible light.

As an SEO consultant, I get called in by companies that have built a “state of art” website and want SEO slapped on it. But that isn’t how it works. You don’t bake your cake first, and then pour beaten eggs over it, or sprinkle sugar on top. No. You mix those ingredients in with the batter itself.

Taking SEO into consideration even while planning your website structure, content management system (CMS), URL syntax, and Web design gives the best results for your business. It can help you map old URLs to new ones, tailor your landing pages to user intent, lead prospects along a ‘buying slope’ and preserve old rankings that took years of work to achieve.

While an SEO consultant can help you (a lot) even if you started in the wrong order, it will take more time, more effort, more money, and some major restructuring work to get it done later on.

13.  SEO Is More Than Just SEO-Friendly CMS

So your CMS vendor told you it was SEO friendly and optimized? Don’t be fooled. That isn’t all the SEO you need. Not by a long country mile! They should know (by now) that SEO is not only about code. Google doesn’t look for ‘code’, it looks for ‘content’.

There are over 200 ranking factors, and algorithms change many times every year. CMS code is just a fraction of the whole. By providing the right framework for your site, an SEO friendly CMS can help. But it takes a lot more to dominate search engines.

Chief among those ‘other things’ is content. Content is king. The devil is in the detail – keywords, neighborhood, and your overall marketing mix. Your CMS has little to do with these. You wouldn’t buy a great frying pan and food processor, then hope they’ll magically turn you into a Michelin star chef!

SEO isn’t new. Yet many CEOs and managers haven’t formally been taught the importance of good SEO for online business. Yes, CMS vendors may misguide and mislead. After all, this is a highly technical and sophisticated marketing technology, and if you can’t wrap your head around it, you are not alone.

But if you ask the right questions, you’ll win through in the end.

14.  SEO Keeps You From Missing Out On Free Advertising

Would you trust another agency to write your door sign, or decide what goes on your visiting card? Will you allow your competitor to design your display ads, or decide who sees your storefront?

If you don’t strategically craft your website’s title tags and meta descriptions, that’s what you’re permitting. And that’s not good for business at all. It’s like leaving “lorem ipsum” text on your printed marketing materials!

SEO lets you dictate how your business should be featured on search results. If thousands of your prospects are viewing “random text”, you’re leaving money on the table. You’re letting a wonderful chance to get free advertising slip through your fingers.

The good news is that once you’re aware of this, it’s easy to fix. SEO hands you back the controls, so you can steer your business along the right path.

15.  SEO Leverages Social Sharing

Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.

An SEO strategist will help you manage this process, in collaboration with your marketing and communications department. Through SEO you get to control what people read, think and do on social sites and spread through their networks at the speed of light.

16.  SEO Makes You Ubiquitous

We intuitively sense that a #1 ranking indicates top class. An athlete who wins the gold medal is a champion. Silver and bronze winners are runners-up. All the rest are ‘also rans’… and no one cares about them!

Search engine rankings are similar. The top spot on Google SERPs gets 36.4% of all clicks, the #2 spot gets 12.5%, #3 takes 9.5%, and from there it declines quickly. Being at the top of the heap wins you ‘front of mind’ recall and brand awareness and wins you more sales.

If your website doesn’t pop up on the first page of Google for your business critical keywords and phrases, then it’s… “Houston, we have a problem!”

On the off-chance that you’re running a healthy business even without good search engine visibility for your high search volume keywords, then imagine how much more money you could make when you rank for them and reach those extra customers and make more sales. Remember… if you’re not there, your competitors are, ready to take your money!

17.  SEO Is A Long-Term Strategy

SEO can deliver quick results. It can be effective in the short term and help businesses who need results now. And that’s the primary appeal of SEO to certain types of business owners. But SEO has one serious advantage over other marketing with a ‘short term’ focus… it delivers an ongoing ROI over the long term also.

While PPC and other advertising methods are quick at driving Web traffic, they are also expensive. Also, in the Tamar 2008 Search Attitude report, 91% of survey respondents said they preferred natural search results while looking to buy a product or service online. SEO can ensure you grab these plum spots.

Done correctly, SEO can be long lasting. With proper SEO analysis up front, you can stay on the front page of search results for years, without spending money in the future. Even after you stop your SEO work, your website can still rank high on your chosen keywords, though you’re better off continuing with the services of an SEO consultant or in-house team, or you’ll risk losing your search ranking.

Again, this isn’t an expense, but an investment. A quick and simple calculation will show you how quickly you’ll earn back your investment into effective SEO by way of increased earnings.

18.  SEO Drives Offline Sales

Good SEO starts with smart purchasing decisions. Today, more sales offline are driven by research initiated on the Web. A WebVisible/Nielsen study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline. Yes, in the store!

It’s why most offline businesses cannot afford to ignore online marketing, and also why SEO forms the cornerstone of every offline company’s digital marketing strategy. Your website acts as a never-resting salesperson, working day and night to deliver qualified leads to your business.

These are people actively seeking out solutions that you offer to their most pressing problems and needs. SEO can bring many more of them to your virtual doorstep, for your business to enamor, service and delight.

19.  SEO Attracts Relevant Traffic With High Conversion Potential

SEO is highly targeted, down to minor details. Using keyword analysis, you can find just how big a “market” is, how many people are searching for that exact keyword, how competitive the arena is (in SERPs), and with some keen deductive reasoning, even identify the intent behind keyword searches.

It’s not all intuitive and obvious, and the devil is in the details. That’s why having an insightful SEO consultant can generate huge returns on your marketing dollars spent on optimization.

Web traffic from a good SEO campaign has high conversion potential. And by correctly tapping into ‘searcher intent’, addressing your audience’s concerns and problems, building trust, and convincing prospects that your company is the right one to do business with, you can enjoy a high rate of visitor-to-sales conversion that’s the envy of your industry.

For example, a well-planned SEO campaign for a hotel will reach potential customers looking to take a vacation, lead them to your website, and to the right section that addresses exactly what they’re looking for. In this way, SEO acts like a hybrid of a guide, receptionist, concierge, marketing executive and salesperson.

Without SEO, finding your website in the tourism industry will be hunting for a needle in a haystack. Without fully understanding the intent behind your visitor’s search and their unique and individual needs, the chances of losing the prospect forever is high. Getting them both right means more visitors, and more sales.

20.  SEO Is Measurable Marketing

Every element of your SEO can be measured, evaluated and corrected. By doing this continuously, you can find out your return on every SEO dollar invested.

21. Your SEO Consultant Is A ‘Secret Weapon’

A professional SEO consultant will be a great asset in developing your business. Your SEO consultant can find lucrative keywords and niches with great ROI where you can make money easily, carry out detailed market research and competitive analysis, and help you build content to pull in traffic that will close big deals for you.

A skilled SEO consultant can run in-depth analyses of your business competitors, study their strategy, and more. Your consultant can mock up a “war” and test your strategies in battle against your competition… and if those computations work in your favor, it’s time to go to war!

It can also show you if the strategy is ineffective or the competition too well entrenched to unseat. This will save you money and time wasted in pursuing ownership of that keyword or niche, leaving you to focus energy on more profitable areas. Such market pre-analysis can be priceless to the right company or business.

Remember what Al Ries and Jack Trout highlight in their timeless book, “Marketing Warfare” – Marketing is a war! And just as you won’t think about going to war without conventional weapons, you can’t enter a competitive market armed only with a tommy gun!

At the same time, using old fashioned weaponry will only prolong the suffering and lead to an inevitable defeat. You need powerful, state of art, effective weapons to win. And in the digital battleground, cutting-edge SEO will give you an edge.

22.  SEO Is Cost Effective

Over years, SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return for every dollar invested into it over time.

Your Web hosting, design and content creation expenses are similar, whether your site is visited by one hundred people, one thousand, or one million.

You pay the same for each visitor to your website, whether they join your list, buy your product or interact with your brand.

Your marketing costs are identical whether one visitor in a thousand buys from you, or one in a hundred, or one in every five.

Effective SEO can attract thousands, even millions of targeted prospects to your business website, and increase your conversion rates by delivering the exact solution to problems they are facing.

Better still, the ongoing effect and impact of SEO continues far beyond the time you invest into a campaign, because the momentum will sustain for many weeks, often years, making SEO very cost efficient as a marketing choice.

23.  SEO Can Be Outsourced To Run Hands-Free

An SEO company will work 24/7 with SEO, all year long. That’s what gives them an edge over hobbyists. They are up to date with the newest algorithm changes, negative and positive ranking factors, and know what’s needed right now while being proficient at predicting what will be needed in the future.

Also, an SEO company will get the work done faster because they have dedicated teams executing your plan, and will get you to your financial and business targets earlier. Buying cheap SEO services will apparently save you money upfront, but it will also hold you back from making a lot of money. In SEO, there is a pretty good correlation between investment and revenue.

Giving your SEO consultant enough time and the right mandate will add value to other parts of your marketing. It’s how you’ll sow and reap synergies across all your business building activities.

In SEO, there is a pretty good correlation between investment and revenue.

24.  SEO Can Be Made To Work For You

Yes, even if it didn’t work for you before, SEO can be tweaked and twisted into a form that benefits your business. I’ve heard it so often from clients that I simply ignore that objection and offer to prove my point through an inexpensive test.

Most often, the reason why SEO didn’t work is because the company invested too little time or money or resource into it. To blame SEO after neglecting it, not doing it properly, or simply fearing it as “something new” is unfair.

Assuming you did everything right in your implementation of SEO, it could have failed through improper planning. In SEO, failing to plan is planning to fail. That’s why it is important to assign a budget, study the market and search volumes, analyze the competitiveness and anchor your SEO campaign to business goals and strategy. This will prevent the campaign from going off the track.

An expert SEO consultant will steer you away from markets that are too small, competition that is too tough, or where revenue potential is tiny.

You’ll avoid wasting time and money chasing after the wrong targets, like more traffic that won’t convert, or higher rankings that don’t deliver the right prospects. Guesswork can lead to painful and costly surprises. SEO strategy eliminates these surprises and provides constant, reliable results.

25.  SEO Beats Paid Traffic

Maybe you already use Google Adwords (or other PPC advertising) very successfully. Even so, it’s paradoxical that SEO, which drives 75% of search traffic, garners less than 15% of an average SEM marketing budget, while PPC that provides barely 25% earns 80% of it.

An exclusive focus on PPC ignores the large hidden component of the iceberg that’s search traffic. Just think about it. If dominating the source of one-quarter of overall traffic gives you such excellent rewards, how much better will they get when you also control the rest?

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10 website design do’s & don’ts

A well-designed website is a valuable investment that will generate revenue for your business—but 38% of people say they won’t explore a site if they find it unattractive. If your website hasn’t been updated in a while, your web design could unintentionally be hurting your business by turning people away at the door.

Related: 8 best practices of high-converting websites

If it’s time to refresh your website, we’ve put together a list of 10 design elements and coupled them with the do’s and don’ts of great web design. Follow these best practices as you update your site.

1. Target audience

  • Don’t ignore the users

Always keep your target audience in mind. Your point-of-view, as a professional, might be very different from that of the user. Pretend you’re visiting your website with fresh eyes. Walk through the user’s journey as they explore different pages. Focusing on this experience will help you create a user-friendly website.

  • Do optimize for search

Websites that don’t rank well on Google and other search engines have very little chance of breaking through the noise. As you update your website and add new pages, make sure you’re following the most recent SEO guidelines. Your page titles, meta descriptions, and content are all important players in driving better search signals.

2. Layout

  • Don’t create a cluttered layout

Have you seen websites that look like rows of boxes—all different sizes and arranged haphazardly? Would you spend more than two seconds sorting through it? Probably not. That’s because cluttered websites are visually confusing; the viewer doesn’t know where to direct their attention. A well-organized layout, on the other hand, guides the viewer where you want them to go.

  • Do create a focal point

So, where do you want your visitors to go? It depends on the purpose of your website. An e-commerce site will drive visitors to purchase, while a SaaS site might drive visitors towards a demo or a free trial. Whatever purpose your website serves, make it the focal point of your homepage.

3. Color scheme

  • Don’t use all the colors

Using too many colors will make your website design clash. Colors have strong psychological impact, and they will affect a viewer’s opinion of your brand. If you’re unsure how many colors to use, the rule of thumb says your design should not use more than three colors. If you’re working with a brand palette, you might be able to use more, as long as you balance them well.

  • Do use color combos that enhance your content

Your website’s colors should reflect the brand, complement the content, and visually delight viewers. [Click to tweet Tweet this  10 website design do’s & don’ts tweet graphic trans] Avoid selecting random colors just based on what you like. Instead, think about the brand and its users. If you have a primary color but don’t know how to make color schemes, you can use an automatic color scheme generator to help fill out your palette.

4. Text placement

  • Don’t fill the page with long paragraphs

Just like the layout, you don’t want the design to be cluttered with text. If you have long-form content on the website, create a clean, spacious design that divides the content into readable chunks. You can do that by adding ample white space, using images, and creating proper flow.

  • Do make it easily scannable

If your pages are easy to scan, you have a better chance of luring readers to the bottom. Attention spans are short online, but if you can make your content easy to absorb, readers will get more value from it. In addition to high-quality writing, use headings, bullets, quotes and blocks to emphasize the essentials.

5. Search & navigation

  • Don’t make it hard for users to find what they need

Everything on your website should be easily searchable. Whether it’s the sign-up form, the “About Us” page, or your contact information, readers should not have to spend more than a few seconds finding it. To make things even easier, include a search box so people can find things that don’t align with the page’s primary focus.

  • Do set up proper navigation

If your site requires users to sign up, use colors to make the navigation simple. For instance, if your navigation headers are blue, make your sign-up button green or some other color. Organize your content into categories that users can browse if they like. You can also organize content on various hub pages.

6. Fonts

  • Don’t use too many fonts

A website that uses five different fonts loses users in seconds because it takes too much effort to read. Too many fonts on the screen can make a website look chaotic and unprofessional. The ideal number of fonts is three: one for main headings, another for sub-headings, and the third for the body text.

  • Do select the right font sizes

Font size has a huge impact on legibility. It’s important that they’re neither too big (taking up half the page) nor too small (uncomfortable to read). The sizes of your fonts should reflect the importance of each element. For example, section titles and taglines are more significant than the body text, so they’re bigger. This helps readers scan the content, too.

7. Images

  • Don’t use too many images

Too many images will crowd out your message, so use them sparingly and impactfully. Remember, search engines can’t read images very well, so don’t rely on them to convey text. If you’re using a background image, keep it under 1 MB. Large images slow down your site’s loading time.

  • Do make it visually attractive

People think visually, which is why images are so effective. Feel free to use images in your web design, but find ones that are visually attractive, high resolution and not pixelated. Make sure the images you use reflect your brand’s personality. Don’t forget that you can also use textures and gradients to add visual appeal.

8. Mobile compatibility

  • Don’t forget to optimize for mobile

57% of mobile users won’t recommend a website that’s not optimized for mobile. More people are browsing and shopping on mobile devices, and they expect websites to provide great mobile experiences. Invest in responsive or mobile-first design so you don’t miss customers during crucial moments.

  • Do test for functionality

It’s not enough for your website to look good on mobile—it needs to be fully functional as well. Give your mobile users the tools to get things done, such as product search, store locators, service details, and more. If you can seize these opportunities, you won’t lose customers who are searching on the go.

9. Conventional vs. unique design

  • Don’t ignore the power of convention

People are used to certain structures and formats on the web. This familiarity makes it easier for the brain to absorb content and make decisions. Your visitors shouldn’t have to be detectives to figure out who you are and what you offer. The power of traditional web design is that users will understand what your website is about with a single glance.

  • Do be creative & unique

Still, you do want your brand to stand out from the crowd. Be creative, and use elements that make your site unique without disrupting the flow of information. Whether you experiment with moving images, video, or other design elements, try different things and monitor the results. You might be surprised what works.

10. Test it out

  • Don’t forget to take it for a test drive

Once you’re done designing the site, test it to make sure everything is working correctly. Use multiple devices to navigate your website and see if it’s doing what it’s supposed to do. A user’s experience can vary depending on device type, internet browser, and location. Try to recreate different scenarios so you can catch any bugs or performance issues before they do.

  • Do think like a CEO

A successful web designer needs to think like a CEO as well as an artist. This will help you view the website with business strategy in mind. Critical evaluation will give you a site that looks good, is user-friendly, and helps the business reach its goals.

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Why i need website for my business in 2019

Why i need website for my business in 2019. There are so many reason your business needs website in 2019.

Now a days building a website or eCommerce store is easier than ever: It’s cheap, you don’t have to know how to code or design, more over your online store is not restricted to business hours, location or days, and it’s one of the best means of free advertising.

Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. Here are ten reasons every business needs a website:

1. A professional website meets customer expectations.

Your customer needs branded company or store to fill his/her needs. If they want anything about product or services, they will look into Google or any other search engines. He/She wants to get educated through service provider or online store website. In an survey customers 6/10 ratio will look for brands online.

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.

2. You can find existing and potential customers.

Most of the customers, 90% claim that online reviews, ratings or testimonials influence their buying decisionsYou could rely on Four Square, Just Dial, Sulekha, India Mart, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.

Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

3. A website is more affordable than traditional advertising.

Many small businesses rely on Yellow Page ads and listings to get their name out there. No one is going to tell them to remove their listings, but is purchasing an ad in the ever-shrinking and increasingly expensive directory the best use of funds? Website costs are decreasing every year and have a wider reach.

3. You can control information and branding.

It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via your business website.

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

4. No need of lot of money.

When you use a free website-building tool, like WordPress.com, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.

5. You don’t need coding or technical skills.

Because WordPress — and a number of other website-building platforms — offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes.

6. Your competitors all have company websites.

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

7. Never put up the ‘closed for business’ sign again.

Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or eCommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.

An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.

Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

8. You’ll show up in Google search results.

Consider this: 81 percent of consumers perform online research before making a purchaseThat means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”

If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

9. Create a resource center for your staff.

In addition to helping customers, your business website can also benefit your own employees.

Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.

10. Showcase your products and services.

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

Need help setting up a website for your business?

If you haven’t created a website for your business, you can get set up with a web hosting service, like CreedHosting. CreedHosting offers 24/7 support from in-house experts, as well as guides, video tutorials, and more. Learn more about CreedHosting here.

Want to outsource your website management or looking for a professional website designer or web developer? Check out the list of our services along with reviews. 

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How to Fix WordPress Posts Returning 404 Error

WordPress is a powerful CMS. Sometimes a slight tweak can make your website inaccessible. However, finding a solution for any WordPress problem is extremely easy (check out how to properly ask for WordPress support and get it). In the past we have covered some of the most common problems WordPress users face. Like the internal server error or error establishing database connection. Another common problem that most WordPress users face at some point is WordPress posts returning a 404 Error. In this article we will show you how to fix WordPress posts returning 404 error.

Usually in this scenario a user can access their WordPress admin area, their blog’s main page, but when accessing a single posts they get a 404 Not found error. First of all, don’t panic most of the time your posts are still there and completely safe. This usually happens if your .htaccess file got deleted or something went wrong with the rewrite rules. What you need to do is fix your permalinks settings.

If you don’t like the video or need more instructions, then continue reading.

Go to Settings » Permalinks, and simply click on Save Changes button.

Update permalink settings  How to Fix WordPress Posts Returning 404 Error updatepermalinks

This will update your permalinks settings and flush rewrite rules. In most cases this solution fixes the WordPress posts 404 error. However, if it does not work for you, then you probably need to update your .htaccess file manually.

Login to your server using FTP, and modify the .htaccess file which is located in the same location where folders like /wp-content/ and /wp-includes/ are located. The easiest thing you can do is to temporarily make the file writeable by changing the permissions to 666. Then repeat the original solution. Don’t forget to change the permissions back to 660. You can also manually add this code in your .htaccess file:

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# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress

Fix for Local Servers

Often designers and developers install WordPress on their computers using a local server for testing purposes. If you want to use pretty permalinks, then you need to enable the rewrite_module in the Apache configuration of your MAMP, WAMP, or XXAMP.

We have written a tutorial here on how to enable custom permalinks in WordPress local environment.

We hope this article helped you resolve posts returning 404 error in WordPress. Did this solution work for you? Do you have another solution that worked for you? Please share it in the comments below. We would like to make this article a comprehensive resource for users who run into this issue.

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