SEO Vs SEM
The main difference between SEM and SEO is that Paid and an organic strategy. Some marketers consider SEM is both organic and paid. SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing or Search Marketing . Both are used in the online market to increase visibility in search engines.
SEO is optimizing website to gain good rankings in the organic search results. Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. When we see about SEO ,there is searcher who search for theirs requirement in search engine .Search engine optimization is the process of improve the quality and quantity of website traffic or a web page from search engines. SEO Focus on an unpaid traffic rather than direct traffic or paid traffic.
To appear website on top of the search engine through organic strategy need to use best SEO friendly websites and publishing content. In this to get top ranking need to check technical SEO, On page SEO, Off Page SEO.
Technical SEO depends on page speed, mobile friendliness, website security and site structure.
SEM is also work for getting rakings in search engine involves other methods that can get you search engine traffic like PPC advertising. Paid results are usually Shows with the ‘Ad’ or some cases in different colors to help users differentiate from the organic results. They are shown on top and below the organic search results.